Social Media Services for your Event…
JM Marketing & Events can help you manage your social media needs. From content idea generation, on-site event social media management to 100% account management, let JM Marketing & Events take the mystery out of how to get the most from your social media presence.
Event Social Media Services
Studies show that 74% of all Americans are on social media. It is the best and most efficient way of getting information to your customers, clients and even employees. Having a social media component as a part of your overall marking and promotional plan is now more important than ever.
JM Marketing’s Event Social Media Services delivers your brand’s message throughout many different formats you may already be using. We realize the power of creating good content, sharing and engaging with your brand’s followers and tracking your return on the investment (ROI) of time managing your social media strategy.
For example, we can help you create “buzz” about the upcoming event. We can show your followers, in real-time, what the event will be like to attend the event through photography and updates. We can be there to engage with anyone needing information before, during and after the event. We can support your event by adding that extra online promotion and we can help to not only “bump up” your event’s search ratings online, but track how well the efforts were received.
Here is a list of social media components that each event marketing plan should include:
Account Set-up & Management
If your business is not online already including email, website, and all social media formats, we can help you to figure out which platforms fit your business and event needs and we can help you to manage the content, engagement and tracking for each outlet.
This is all marking and promotional materials handled online including emails, advertising and posting to social media platforms.
Social Media Engagement Strategy Development
Development of a plan for using social media to your best advantage. This plan would include the creation of unique content, advertising, photography, and the managing and sharing of these engaging materials to your followers.
Social Media Advertising
Just as advertising covers sales, events, and company news, these same pieces can be created and used across many social media platforms. With a few alterations, we can transform any current print media promotions to be used on social media outlets. However, radio advertising would need to be changed to fit online formats.
This is the art of engaging the more creative of your followers by posting photography or other graphic items of interest upon a digital bulletin board. The website is called “Pinterest”.
Content Posting to Facebook/Twitter/LinkedIn
Content is best thought of as articles written about interesting ideas, facts, products or community issues that concern your business. Creating unique content to be shared across the same social media platform or beyond is a key component to your social media engagement strategy (above).
Event Content Development
Written content to be posted on your social media platforms can be written by your marketing department or outsourced to a content writing professional. The content, whether an article or a shared piece from another website’s content, should align with your brand’s business message at all times.
Pre & On-Site Social Media Management
Someone should ALWAYS be designated as the person to moderate all online activity pertaining to your event. We can help you create your own hashtag (#) which, when used appropriately, can help your online follower connect to the designated person who can answer questions and give out other helpful information before, during and after the event.
Social Media Analytical Management
Your business needs to know what your return on investment (ROI) is on the time spent on social media, just as it needs to know the return on investment of any other measurable business cost. We can help you figure it out by using varied tracking and analytic software found online. Most social media platforms actually have analytic software built in!
Developing your brand’s message and developing your business is what marketing and promotion is all about. You can have a broad plan for the whole business and smaller ones for each division or cooperate event. JM Marketing and Events is here to help you every step of the way from development of a marketing strategy to just helping you blast your event all over social media. Just ask us! We are here to serve you!
Jacquelyn is the President of JM Marketing & Events, Inc. Helping clients plan events that exceed their goals and expand their brand is her specialty. Follow us on Twitter @JMMarketEvents & Instagram. For great event planning and marketing ideas follow our Boards on Pinterest and Facebook.